Subu Biswas, an experienced technologist in data-driven business operations, played a pivotal role in advancing Airbnb after a successful stint at Microsoft. His tenure at Airbnb focused on automating repetitive workflows in data and AI sectors, introducing platforms that improved data quality and combated financial crimes. As AI technology, especially GPT, advanced, Subu saw an opportunity to pursue his entrepreneurial ambitions full-time.
Teaming up with Vishal Das, a Stanford Ph.D. holder and former AWS AI leader, they co-founded Cimba.AI. This venture aims to revolutionize business operations through advanced AI, offering customizable AI agents and attracting significant pre-seed funding from investors like Ripple Ventures and notable angels. Cimba.AI's platform integrates bespoke content and fine-tunes AI models, empowering enterprises to optimize decision-making, automate tasks, and drive productivity gains. This strategic focus on enhancing operational efficiency underscores their commitment to innovation in the data space.
Subrata Biswas,
Co-founder & CEO
Subu is a seasoned technologist renowned for his expertise in data-driven business operations. His impactful career spans pivotal roles at Microsoft and Airbnb, where he streamlined workflows in data and AI sectors, enhancing data quality and combating financial crimes.
Vishal Das
Co-founder & Head of ML
Vishal, with a Ph.D. in Geophysics from Stanford and significant experience as applied scientist at AWS AI, brings deep academic and practical insights to Cimba.AI. Inspired by Subu's vision, Vishal co-founded the venture to revolutionize business operations through advanced AI solutions, combining technical acumen with a passion for innovation in data-driven industries.
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“How do I optimize my Marketing Spend?’’ Without Cimba AI
Campaign Manager Logs Into Dashboard Navigates multiple dashboards, viewing different insights to create a mental picture of how the campaigns are doing Sees something that is interesting, sends a slack message to a data analyst about it Data Analyst creates a ticket in Jira Data Analyst creates a ticket in Jira Data analyst manually writes SQL or Python code, returns answer (code disappears into the ether forever)Campaign Manager, seeing this, has another questionCycle repeats
Now that the campaign manager has all of the information, they plan to move budget from campaign A on Facebook, to campaign C on TikTok. Campaign manager opens facebook ad manager, navigates the UI, and adjusts the budget accordingly. Campaign manager opens TikTok ads, and adjusts the budget accordingly executes the appropriate task to make the change.
Metrics:
Time Spent: 11 Days
People Involved: 2
UIs Navigated: 6
“How do I optimize my Marketing Spend?’’ With Cimba AI
Campaign Manager Logs into CimbaAsks Cimba “how can I optimize my marketing spend?”Cimba automatically kicks off a workflow to anaylze key metrics from all advertising spend sources. Cimba returns these metrics to the user with visualizations and highlights. Cimba automatically summarizes its finding into a simple, easy to digest reportsCimba recommends actions to the campaign manager “you should move budget from Campaign A on Facebook to Campaign C on TikTok”.Campaign Manager asks Cimba “how would that impact my ROI, CPC, CTR, etc.”Cimba creates projections on these metrics and returns them to the campaign managerCampaign manager approves this action, and Cimba
Metrics:
Time Spent: 15 minutes
People Involved: 1
UIs Navigated: 1
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